To me, it's the principle, the new PW is owned by people who care nothing about piano, nor the people who cling to that forum, and they will drive it into the ground and walk away without a second thought, and go looking for another money making opportunity. Every time a person visits PW, VerticleScope benefits. Every time a person logs in to PW, that data is captured, (IP address, mac address, user info, location, etc.) and, unless a person has taken precautions to prevent websites from tracking them, PW will also log where you've been, and where you're going. And all of that data, personal information, is sold to anyone who will pay for it. The ad revenue is just icing on their cake.
Some say, using an ad block is the answer. I ask: why support VerticleScope by visiting their sites? Especially, when Navindra has gone to such incredible effort to make this site.