Does "looking" include time doing research on the Internet? I spent months off and on researching pianos before I actually went to dealers to play in person. Then, probably partly due to all my research, things went fast.
The dealer closest to me in Albuquerque didn't have any pianos I was interested in, so Denver was the next closest location. I went to a large dealer and played everything from a Steinway D to some not so great Yahamas. They had a M&H AA I liked, the great Steinway D, a decent big Baldwin, etc. But nothing really rang my bell.
On to the Steinway dealer, where they had a beautiful new B and then bunches of old Bs in varying degrees of disrepair, all of them "refurbished," which appeared to me "hardly worked on." A well-rebuilt B can be great, but these were lackluster at best and in need of much more work. I've always been put off by the pricing of used Steinways. Not one of these Bs was worth $40K, but that was the cheapest of these instruments that all needed at least $20K of work, so not for me.
Then I went to a small shop on the outskirts of Denver where the dealer specialized in new and used Blüthners, Faziolis, Steinways (used only), and one 16-year-old August Förster 215. I played through the lot of them, and many were very nice, but when I sat down with the AF, my fate was sealed! It cost less (not by much) than the crappy Steinways I played, and the touch and sound were, to me, phenomenal. I was in heaven! Total time actually looking? Two-and-one-half days.